Bank of Ireland wanted to build on the success of their previous mortgages campaign and effectively communicate that they were there to support customers along every stage of the home buying journey.
The creative concept was based on the idea that your dream house, which may appear to be in the clouds, is in fact achievable and that you should keep on believing that your dream can become a reality with the help of a Bank of Ireland mortgage.
— Clearly own and establish the concept of the Mortgage Journey
— Allow customers to working towards getting their dream home
— Optimise the clarity of the core message
— Communicate that Bank of Ireland is there to provide support for customers at every stage of the long and challenging mortgage journey